Cause-related marketing programs to benefit Northern Illinois Food Bank offer unique opportunities to reach the conscious consumer while supporting our mission of ending hunger. Cause-Marketing is defined as joint funding and promotional strategy in which a firm's sales are linked (and a percentage of the sales revenue is donated) to a charity or other public cause.

When partnering with the Food Bank, unique programs can be developed to align with your business and sales goals through various methods: transactional activities, percentage of sales, product based programs, joint messaging, public relations events, and grass roots fundraising. In addition, cause-related marketing programs have proven to be a great tool for engaging employees and bringing them together to help fight hunger.

For more information on how YOU can get involved in the fight against hunger in northern Illinois, call 630.443.6910 or email hunger@northernilfoodbank.org!